Research Plus, Insights Plus, Value Plus - Beyond the Conventional
Somra group
Knowledge / Attitude / Practices Customer Satisfaction Brand Building Price Sensitivity New Product / Service Development Retail Measurement (Audit / Census) Demand & Elasticity Marketing ROI Stakeholder Management Competitor Analysis and External Environment scanning Post Launch Monitoring Advertisements Test (Post / Pre launch) Media Market Segmentation Financial / Banking Packages Socio-Economic Surveys Family Planning and Public Health Public Opinion Child Research Demography (including Migration) |
Specific Products
| The Project Coordinating Mechanisms: A state-of-the-art Enterprise Resource Planning (ERP) – ActivMan™ - coordinates each research activity and ensure quality through timely coordination of the functions, helping improve both the internal and the external communications process. |
| Tools: Conventional (PAPI, CATI, Mystery Shopping, Observation, etc);and beyond (MOBILE, ONLINE, SOCIAL MEDIA) |
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