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| Site designed by S. N. Khan and Hosted by Intellizer© 2008 - 2011, All rights reserved |
Research Plus, Insights Plus, Value Plus - Beyond the Conventional
Somra group
The Quality Management System™ (QMS™):
We ensure Total Quality Management at every level of our organization throughout any research project. It helps ensure
minimizing costs and losses to maximize the efficiency of our projects – as one level of our organization treats its
immediate superior level as “its client” and works hard to satisfy them through their quality of work. It is used as a tool for
strategic planning, employee motivation and performance enhancement. We strictly enforce ICC/ESOMAR Codes and
Guidelines for Market and Social Research
The Project Coordinating Mechanisms:
A state-of-the-art Enterprise Resource Planning (ERP) – ActivMan™ - coordinates each research activity and ensure quality
through timely coordination of the functions, helping improve both the internal and the external communications process.
We ensure Total Quality Management at every level of our organization throughout any research project. It helps ensure
minimizing costs and losses to maximize the efficiency of our projects – as one level of our organization treats its
immediate superior level as “its client” and works hard to satisfy them through their quality of work. It is used as a tool for
strategic planning, employee motivation and performance enhancement. We strictly enforce ICC/ESOMAR Codes and
Guidelines for Market and Social Research
The Project Coordinating Mechanisms:
A state-of-the-art Enterprise Resource Planning (ERP) – ActivMan™ - coordinates each research activity and ensure quality
through timely coordination of the functions, helping improve both the internal and the external communications process.
KAP / U&A Customer Satisfaction Brand Building Price Sensitivity New Product / Service Development Retail Measurement Demand & Elasticity Marketing ROI Stakeholder Management Competitor Analysis and External Environment scanning Post Launch Monitoring Ad Test (Post / Pre launch) Media Market Segmentation Financial / Banking Packages Socio-Economic Surveys Family Planning and Public Health Public Opinion Child Research Demography (including Migration) |
| Tools: Conventional (PAPI, CATI, Mystery Shopping, Observation, etc);and beyond (MOBILE, ONLINE, SOCIAL MEDIA) |
