These projects contributed towards addressing major socio-economic issues of Bangladesh.
Meena Cartoon (UNICEF)
Identify socio-cultural issues, concept test and post-launch monitor of Meena Cartoon.
Universal Primary Education (UNICEF)
Pre-launch, mid-term and post-launch studies on universal primary education programs for children.
Immunisation (UNICEF)
Monitoring and Evaluation studies for major immunisation projects of Unicef.
Iodine Deficiency (UNICEF)
Pre-launch, mid-term and post-launch studies to improve effectiveness of iodine deficiency and iodized salt campaigns.
Micro-credit System (UNPD)
Recommended ways to enhance effectiveness of micro-credit system to empower rural women.
Legal Migration (IOM)
Devised models to increase legal migration and improve livelihood of workers.
Treadle Pumps (IDE)
Researched ways to popularise low cost treadle pumps for irrigation and safe drinking water.
Following projects ensured successful launch and growth of some of the most remarkable brands in Bangladesh.
Lux (Unilever)
Conducted pre-launch, pricing and most new variant development projects.
Pepsodent (Unilever)
Conducted pre-launch, pricing and usage & attitude projects for Pepsodent.
Closeup (Unilever)
Researched and recommended ways to launch and sustain a flagship brand for Unilever.
Surf Excel (Unilever)
Crafted the journey of Surf Ultra (now Surf Excel) - one of the first laundry detergents by Unilever.
Sunsilk (Unilever)
Conducted pre-launch, pricing and many new variant development projects.
Horlicks (GSK)
Crafted ways to position Horlicks as an everyday fortifying drink, from a product perceived only for unwell patients.
Gold Leaf (BATB)
Devised ways turn a diminishing brand into BAT's flagship brand in Bangladesh.
ROYALS (BATB)
From concept to complete brand launch evaluation - one of the most recent success stories of BATB.
Samsung Mobile
Presented tactics to help Samsung curb negative impacts of counterfeit / inferior handsets in the market. This led to Samsung securing significant growth in market share and revenue.
Coca Cola
Devised both brand and trade marketing tactics to help coke establish its early foothold in Bangladeshi market.
These projects ensured significant growth and sustainability of major organisations in Bangladesh.
SMC & SMC Enterprise
Conducted hundreds of studies since 1988 to assist Social Marketing Project to become a profitable and sustainable organisation today: Social Marketing Company and SMC Enterprise.
Marie Stopes, Bangladesh
Pre-launch, mid-term and post-launch studies for Marie Stopes health care centres in Bangladesh.
British Council, Bangladesh
Recommended program structures to effectively suit educational requirements in Bangladesh.
SME banking (ANZ-Grindlays)
Studied Bangladeshi SMEs to formulate the first ever SME Banking product in Bangladesh. Launched by ANZ-Grindlays (now Standard Chartered).
Regular contributions to these publications ensure global representation of Bangladeshi research industry.
Annual Global Report (ESOMAR )
Biennial Pricing Research (ESOMAR)
Contemporary MR Questions (ESOMAR)
Annual Asian Communications (NTU, SINGAPORE)
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We are the only agency in Bangladesh to conduct the largest ad hoc retail census project in the shortest possible timeframe:
sample exceeding 1.3 million
Research for Better Decisions since 1988 #TargetGrowth